How to Overcome the MCMC's New SMS Restrictions in Malaysia

SMS Marketing Strategies: How to Comply with MCMC's New SMS Guidelines in Malaysia

As of September 1, 2024, the Malaysian Communications and Multimedia Commission (MCMC) has implemented new restrictions affecting how businesses can use SMS. Under the new rule, hyperlinks, callback numbers, and requests for personal information are no longer allowed in SMS content. (Read More)

What Is the MCMC SMS Link Block and How Does It Affect Businesses?

The MCMC SMS link block refers to the restriction that disallows clickable links, phone numbers, and requests for personal information in SMS content. This impacts many businesses, especially those relying on SMS for promotions, customer service, or lead generation. Understanding this regulation is essential for staying compliant with Malaysia SMS regulations while continuing to use SMS as a marketing tool.

This MCMC SMS link block presents a significant challenge for businesses that rely on SMS marketing to connect with customers. However, there are still effective strategies to adapt while remaining compliant.

1. Switch to WhatsApp Business API

Unlike traditional SMS, WhatsApp Business API is not affected by the MCMC SMS guideline. You can still send:

  • Clickable hyperlinks
  • Your contact number
  • Rich media like images and documents

This makes WhatsApp a powerful alternative for sending transactional messages, promotions, and engaging with customers.

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2. Use SMS with Clever Wording

You can still send SMS, but you need to be strategic with your wording. Instead of writing:

"Mega Sales up to 70% off. Visit us at www.onewaysms.com.my"

Try:

"Mega Sales up to 70% off. Search 'OneWaySMS' online"

This encourages users to find you without violating the new Malaysia SMS regulations. Being creative with language is one of the most effective SMS marketing best practices when adapting to policy changes.

3. Combine SMS with Social Media Branding

Utilize platforms like Instagram or Facebook to maintain direct communication.

Step-by-step:

  1. Create an Instagram account and include your contact number in the bio.
  2. Use SMS to direct customers to your social page.

Example:

"Exciting news! Our new digital scratch card feature is now FREE. Visit Instagram @onewayloyalty_my to learn more."

This method keeps customers engaged while staying compliant with the MCMC SMS link block.

4. Pair SMS with Email for Hyperlink Delivery

Emails are unaffected by the MCMC's SMS guideline.

Here's how you can use both channels:

  • Email: Send detailed messages with links, forms, or call-to-action buttons.
  • SMS: Prompt customers to check their inbox.

Example:

SMS: "We've just sent you an exciting update! Check your email inbox now."

This approach ensures your key message reaches customers without being blocked.

Best Practices for SMS Marketing in Malaysia Under New Regulations

To stay effective under the latest MCMC SMS guidelines, businesses should follow a few core practices:

  • Avoid using restricted elements such as links or contact details in SMS.

  • Redirect users to search for your brand online or connect through platforms like WhatsApp or social media.

  • Combine SMS with email for a complete communication funnel.

  • Review your templates and update them to follow SMS marketing best practices while keeping the user experience clear and engaging.

Final Thoughts

While the new SMS guidelines may seem restrictive at first, they present an excellent opportunity to diversify your communication strategy. By adopting tools like WhatsApp Business API, enhancing your brand's online presence, and applying strategic SMS marketing best practices, you can maintain a strong connection with your audience in a legal and effective manner.

Ready to start sending compliant SMS messages in Malaysia? Explore our Web SMS Gateway for fast, reliable, and regulation-friendly SMS solutions.