As marketers in today's digital-heavy landscape, you and I know that efficiency is key. If you have recently googled average attention span on smartphones, you would know that an average person will only spend up to 8 seconds on a single digital material.
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Marketing SMS is one of the most successful ways to reach your audience. Consumers like to receive texts with special offers and over 60% of marketers are not taking advantage of marketing SMS strategies.
SMS marketing is far from dead or irrelevant. SMS is still one of the most effective marketing tools because it offers an excellent open rate, which is not something businesses can ignore.
SMS marketing campaigns are everywhere today, especially with the Movement Control Order (MCO) back in place.
In light of recent global events, SMS marketing has been outperforming most of its marketing counterparts in terms of efficiency and reach.
In this day and age, SMS marketing, also known as mobile marketing, does more than just convey your marketing messages and materials via text.
Read more about how we make a comprehensive comparison between bulk SMS and Whatsapp for businesses.
E-commerce is now stronger than ever. People are shopping online as frequently as they are shopping in malls, and it's never going to slow down
SMS Marketing, while being one of the most potent marketing channels, is still being underutilised today.
