4 Ways to Avoid Your Marketing SMS from Being Mistaken as Spam

How to Avoid Your Marketing SMS from Being Mistaken as Spam

Marketing SMS is one of the most successful ways to reach your audience. Consumers like to receive texts with special offers and over 60% of marketers are not taking advantage of marketing SMS strategies. That means that if you start today, you will be ahead of the curb.

As a result of the pandemic, the worldwide use of SMS has drastically increased. Businesses of all kinds are using this communication channel to have direct contact with customers. Why? Because it's immediate, inexpensive, and has a great ROI.

Now, marketing SMS is only successful if it reaches your audience. That's why it's so important to take the necessary precautions to avoid your texts from being mistaken as spam. So, here are a few helpful tips to help you out.

4 Ways to Avoid Your Marketing SMS from Being Mistaken as Spam

1. Get Consent From Your Customers

According to statistics, 75% of consumers want to receive SMS messages with special offers. However, they must opt-in themselves and consent to receive texts from your company. Otherwise, you will have a lot of issues.

2. Use a Template

Your text messages should be consistent, so you can benefit greatly from using a template. Your messages must have structure! After all, you only have 160 characters to work with. Longer messages are more likely to be treated as spam.

Whatever your message is, always make sure to end it with your company name and contact number. This will identify your message properly and also provide consistency, which is a great way to avoid being mistaken as spam.

3. Use Your Company Name as the Sender's Name

Another effective way to avoid being mistaken as spam is to use your company name or initials as the sender's name. Your audience should always know who the SMS is from.

Spammers are often very vague about their identity, so you need to be forthcoming with that information. Make sure you always identify your company as the sender and it will help a lot.

4. Make Sure Your Grammar Is Flawless

Last, but certainly not least, you need to make sure your grammar and spelling are flawless. Your messages should be short and clear. So, avoid using all caps, respect grammar, mind your spelling, and avoid using symbols like dollar signs.

If your text messages are confusing or unhelpful, it's more likely they will be flagged as spam. The length of the message also matters, which is why it's important to go straight to the point.


You must make the effort of keeping your marketing SMS from being mistaken as spam. Otherwise, your strategy will not accomplish what it's supposed to. Follow these tips and enjoy the full benefits of marketing SMS!