3 Best Practices for SMS Marketing Campaigns

SMS marketing campaigns are everywhere today, especially with the Movement Control Order (MCO) back in place. When most of the people are choosing to stay safe at home, traditional marketing campaigns that utilise Out Of Home (OOH) and radio are slowly but surely losing traction - making room for the rise of SMS marketing. With the rise of SMS marketing campaigns and SMS for businesses, how do you stand out from potential clutter? The answer: Businesses can leverage on personalised SMS marketing materials that appeal to their consumers on a personal level.

Craft Personalised Messages

To begin with, an SMS is short, simple and easy to read. Boasting a high open and click-through rate, a personalised message will make it even more impactful overall. In crafting a personalised SMS Marketing material, always address your consumer by name. This is made possible as consumers are required to opt in to receive your SMS marketing materials, in which they will provide details such as their full name and mobile number.

Secondly, use branded links whenever possible. Branded links are customised links that contain the brand's name and the keywords or key terms that are in line with their marketing campaign. An example of a branded link is oneway.sms/bulksms where the brand is featured alongside the product in question. Utilising such links help your consumers ensure that the URL is credible while strengthening brand recall, setting you apart from your competitors.

Be Clear, Accurate and Include a Call-To-Action

A same set of messages might bring a different meaning when blasted out to the masses. While it is unfavourable, it isn't impossible to prevent. The key is to be clear, concise and accurate with your messages. For instance, if you are blasting out details on an amazing promotion, communicate the key information such as discount rates and validity to instill a sense of urgency. If you are blasting out an announcement, put the main points upfront and avoid filler words, jargons and unnecessary abbreviations. Last but not least, always make room for a Call-To-Action (CTA) at the end. A simple :Click here now! or It's now or never! will more than suffice.

Be Relevant At All Times

Utilise all the resources and database available at your disposal to identify what motivates your target audiences. Some of the better ways to segment your audience is by location and demographics such as age and gender.

For instance, craft a set of messages to be blasted out to only the ladies in their mid-20s who are in the area of Pavilion Kuala Lumpur to receive a time-sensitive promotion for a Beauty & Fashion brand in the mall. This way, you will be 100% relevant and more likely to convert your prospects into paying customers. There are also many other different ways to tailor-make your messages based on your consumer's behavior, such as messages that come in after abandoning their online carts, after visiting your retail store and many more. Depending on the nature of your business, you will have to craft your messages accordingly to remain relevant.

SMS marketing has always been a great marketing solution for businesses, and now that the MCO is here to stay, it is arguably the best marketing channel for its high-reach, low-cost prowess. All you need to take your SMS marketing campaign to the next level is to partner up with a reputable SMS service provider like One Way SMS. One Way SMS is Malaysia's premier mobile marketing provider, having helped many brands grow over almost a decade of being in the industry. Reach out to us today!